How do eco founders brief ChatGPT for one press pitch?
Quick answer
Only as a rearranger of boilerplate already on the press page plus one news point the founder typed. ChatGPT cannot invent funding, a mill visit, a certification, a quote, or an impact stat. The founder still sends it. Do not invent a pickup percentage. What the page holds: press kit. A public post: LinkedIn brief.
Vs other Intelligence guides
| Guide | Job |
|---|---|
| Press kit | What sits on the public media page. This page is one email. |
| ChatGPT LinkedIn post | A public post. A pitch is a private email to an editor. |
| ChatGPT investor update | Board figures from closed books. A pitch is not the update. |
| Greenwashing response | A complaint or a regulator. Not a cold pitch. |
| Gift guide outreach | The seasonal list. This page is any one pitch, gift guide or not. |
| ChatGPT memory | Memory off. The pitch does not "remember" a bio. |
| Founder AI facts pack | NAP, hours, public prices. Paste it. Still not a news story. |
| This guide | How do eco founders brief ChatGPT for one press pitch |
Composite operator guidance. Not legal advice on EmpCo or press law. Do not treat a worksheet pitch count as a typical pickup rate. Editors do not publish a bonus for model pitches.
Three texts. Only one may send.
| Text | What it is | This week |
|---|---|---|
| Press boilerplate | Lines already on the media page | Boilerplate, founder bio, fact sheet. Or NONE. |
| News point | One true note the founder typed | What is new, already true, and not a claim you cannot prove. |
| Sent pitch | What the editor reads | Founder sends. Editor name stays out of the prompt. Use Editor A. |
Staff line: "If the news is not in the founder point, it is not in the pitch." If boilerplate or the point is blank, do not open a chat.
Proof ladder (press pitch)
| What is true this week | You may do | You freeze |
|---|---|---|
| Press page is live. Founder typed one news point. Memory is off. | Paste boilerplate plus the point. Shorten. Human sends. | "Pitch our impact." Invented round. Invented quote. |
| No press page yet | Build the page first. Press kit. | A model bio while the page is empty. |
| No news this week | Do not pitch. Wait for a real point. | A greener origin story to fill the quiet week. |
| The note is a complaint or a correction | Greenwashing response. Human only. | ChatGPT answering a regulator or a critic. |
Pitch kit
- Paste the live boilerplate. From the press page, not from memory. Bio, category, public price or NONE.
- Paste one news point the founder typed. A launch, a hire, a menu, a material change that is already true.
- Paste the banned list and the facts pack. Certifications only if the folder has the file.
- Ask for rearrangement only. "Shorten boilerplate plus this point. Do not add funding, visits, quotes, or impact."
- Compare. Every news line already sits in the point. Kill the rest.
- Founder sends. Journalist emails stay out. Memory stays off. Memory fence.
| Leave out of the prompt | Why |
|---|---|
| "Write a pitch about our climate impact" | Empty asks invent a carbon line and a mill. |
| Editor names, inboxes, and "they loved the last story" | Use Editor A. The list stays in the mail client. |
| Runway, a round, or a data room | Investor update. Different letter. |
| A customer quote or a call transcript | Call notes. |
Allow vs banned
| Surface | Allow | Kill |
|---|---|---|
| Pitch email | Boilerplate, one typed point, founder sends | Model-sent pitch. Invented funding. Invented quote. |
| Press page | Stays the source. Human edits the page. | Publishing the model's bio back onto the page. |
| LinkedIn and the investor letter | Their own fences | One prompt for the pitch, the post, and the board. |
| Board story | Leftover invented-claim pitches, pitches with no news point | Invented pickup percentage. |
EmpCo from 27 September 2026 still applies if a pitch line also ships in the EU. Score leftover adjectives in the green claims calculator. Do not publish a pickup lift for model copy.
10-check press pitch log (run this week)
Open the sent mail and the press page, not a vendor PR dashboard. Log Y/N.
| # | Check | Pass |
|---|---|---|
| 1 | Is the press page live before the chat? | Yes, or build it first. |
| 2 | Did the founder type one news point? | Yes, or do not pitch. |
| 3 | Any funding, mill, certification, or quote the point lacks? | Leftover pitches go on the worksheet. |
| 4 | Certifications in the pitch also in the folder? | Folder. |
| 5 | Did the founder compare the draft before send? | Fails if the chat is the mail client. |
| 6 | Editor names kept out? | Heading is Editor A. |
| 7 | Memory off for the pitch chat? | Memory fence. |
| 8 | LinkedIn and the board letter on their own fences? | LinkedIn. Investor update. |
| 9 | Complaints kept human? | Greenwashing response. |
| 10 | Did a vendor promise pickup lift or EmpCo-ready pitches? | Ignore. No invented %. |
Fix the source that week. They asked for an impact pitch: freeze that prompt. They invented a round: the point was blank. Do not invent a pickup percentage.
Press pitch freeze (labeled example)
Replace every cell from the press page and the sent mail. Do not copy the example as a pickup benchmark.
| Field | Worked example | Your cell |
|---|---|---|
| News point for this pitch | 1 news point example, or NONE | [news_point] |
| Boilerplate lines on the live press page | 8 boilerplate lines example | [boilerplate] |
| Invented-claim lines in a sent pitch | 3 leftover invented-claim pitches example. Do not resend. | [invented_pitches] |
| Pitches that went out with no news point | 2 leftover no-point pitches example. Wait for a real point. | [no_point] |
Those cells are worksheet labels, not a send quota. If [news_point] is NONE, ChatGPT on the pitch is blank until the founder writes the point.
Go / no-go
| Call | When |
|---|---|
| No-go on any pitch chat | No press page, no news point, impact ask, editor names, memory on, invented pickup %, model send |
| Go on the point only | Founder writes and sends. Default if the chat still invents news. |
| Go on rearrange plus founder send | Boilerplate and point pasted, memory off, human compare, folder matches any certification named |
| Partial go | Do not resend leftover invented-claim pitches. Do not pitch a quiet week to "test ChatGPT." |
Score leftover invented-claim pitches and pitches with no news point. Pickup lift is not a KPI.
The point is the pitch.
Start from the press page. Add one true news note. Leave invented funding and quotes out. Do not brief a pickup lift for a louder prompt.
Template fields and 7-day run
| Field | Fill with | Do not invent |
|---|---|---|
[news_point] | One true note, or NONE | An impact pitch |
[press_url] | Live press page, or NONE | A model bio |
[signer] | Founder who sends | The model or a shared inbox |
[markets] | US / EU / UK / both | One climate line for every editor |
Brief: "Point: [news_point]. Press page: [press_url]. Signer: [signer]. Markets: [markets]. If the point is NONE, pitch ChatGPT is blank. Kill invented news. Do not invent a pickup %."
- Day 1: Read the last pitches and the press page. Fill [invented_pitches] and [no_point].
- Day 2: Confirm the press kit is live. Write one news point, or mark NONE.
- Day 3: Confirm pack and folder. Facts pack. Folder.
- Day 4: Optional rearrange in a temporary chat. Memory off. Founder sends to Editor A in the real mail client.
- Day 5: LinkedIn stays on the LinkedIn brief. The board letter stays on the investor fence.
- Day 6: Complaints stay human. Greenwashing response.
- Day 7: Run the 10-check log. Score leftover greener lines in the green claims calculator.
Frequently asked questions
How do eco founders brief ChatGPT for one press pitch?
Only as a rearranger of boilerplate already on the press page plus one news point the founder typed. ChatGPT cannot invent funding, a mill visit, a certification, a quote, or an impact stat. The founder still sends it. Do not invent a pickup percentage.
Is this the same as the press kit guide?
No. That page is what belongs on the public media page. This page is one email a model may rearrange before the founder sends it.
Is this the same as the LinkedIn brief?
No. That page is a public post. This page is a private pitch. Start a new chat for each surface.
What if there is no news this week?
Do not pitch. Do not ask the model to invent a mill visit, a round, or an impact stat to fill the week.
What do we measure if not pickup %?
Whether a news point existed, leftover invented-claim pitches, pitches that went out with no point, and whether the founder still sent them.