fisagency
Cruelty-free brandsBrands that keep the bunny honest.
Cruelty-free brands, grouped by continent and country. Each card carries a short note, the logo published on the brand’s own site, and a bunny that links to the certification record.
Reviewed 26 September 2026. 9157 brands named by Leaping Bunny, PETA Beauty Without Bunnies, PETA’s Ultimate Cruelty-Free List, Beauty Without Cruelty South Africa’s Humane Guide, or Te Protejo. A country is the place the brand is based, taken from its own site. “Sells in” is only where Leaping Bunny says the products are sold. The mark beside the name is the logo from the brand site. If it does not load, the card keeps the directory wordmark. This page does not certify anyone.
Browse by continent
Filter by region or by brands that say the line is vegan. You can also search a brand, founder, city, or country. Each card shows the brand name, country, continent, and a readable certification label, not only a bunny badge.
Leaping Bunny means a brand named by Cruelty Free International or leapingbunny.org. PETA Beauty Without Bunnies means that PETA beauty listing. PETA Ultimate Cruelty-Free means PETA lists the company as not testing on animals. BWC SA means Beauty Without Cruelty South Africa’s Humane Guide. Te Protejo means the brand carries Te Protejo’s own cruelty-free certification. Those are different endorsements. The picture on a card is the logo published on the brand’s own site. If that file does not load, the directory wordmark stays. Vegan line means the brand says the range is vegan. Cruelty-free brands that do not say that stay out of the vegan filter.
Showing all continents
9157 brands
Where the brands sit
Each marker is one brand from this list, placed at its country. Drag to turn the globe. Select a marker for the brand, country, and certification.
Select a marker to see the brand.
Africa
120 brandsMorocco
South Africa
Asia
72 brandsCountry not listed
India
Indonesia
Japan
Malaysia
Singapore
South Korea
Turkey
Vietnam
Europe
342 brandsCountry not listed
Austria
Belgium
Bulgaria
Croatia
Czech Republic
Finland
France
Germany
Greece
Guernsey
Hungary
Ireland
Italy
Netherlands
Norway
Poland
Russia
Slovakia
Spain
Sweden
Switzerland
Ukraine
United Kingdom
North America
716 brandsCanada
Honduras
Mexico
United States
Oceania
63 brandsAustralia
New Zealand
South America
34 brandsArgentina
Brazil
Chile
Colombia
Peru
Country not listed
No listed brands yet for this view. Try All continents, or clear the search.
How to read these brands
Is this every cruelty-free brand in the world?
No. This page lists cruelty-free brands with a current third-party listing, grouped by the country where the brand was founded or is headquartered. It is not a complete census and it is not a certification.
What does the bunny on each card mean?
The bunny is fisagency’s own directory mark. It links to a record from Leaping Bunny, PETA Beauty Without Bunnies, PETA’s Ultimate Cruelty-Free List, Beauty Without Cruelty South Africa’s Humane Guide, or Te Protejo. Those are different endorsements. It is not the Leaping Bunny trademark.
Does cruelty-free mean vegan?
No. Cruelty-free here means a listed policy against animal testing of the finished product and its ingredients. Some listed brands still use honey, beeswax, or other animal ingredients. Each card says whether the line is vegan, partly vegan, or unconfirmed.
Where does the logo on a card come from?
It is the logo file published on the brand’s own website. This directory does not redraw it. If the file does not load, the card shows a directory wordmark made from the brand name. The bunny beside it is fisagency’s mark and links to the certification record.
Product, with the claim in view
Cruelty-free is one claim inside vegan and ethical product. Shelf food and drink live on plant-based brands. Store growth lives on product.
Need the claim to survive the product page?
A cruelty-free badge is only useful when the site, ads, and packaging say the same scoped thing. Bring the brand and we will look at the proof, not the slogan.