What belongs on an eco DTC press kit and media page?
Quick answer
Ship a public /press or /media page with boilerplate, founder bio, high-res assets, fact sheet, and scoped claims only. Make downloads easy. Pair with gift guide outreach, LinkedIn organic, and compliance.
Media page essentials
- Boilerplate (80 to 120 words) with scoped category and proof
- Founder/leadership bios and headshots
- Logo pack (SVG/PNG, light/dark) without forced watermarks
- Product and lifestyle images with usage rights stated
- Fact sheet: founding year, HQ, key SKUs, certifications, notable retailers
- Press contact email (monitored)
Claim-safe storytelling
- Facts over slogans: certifications named, materials %, audited partners
- Link to proof: materials page, impact methodology
- No invented rankings: “leading” and “#1 eco” without evidence
- Same kit as ads: PR cannot outclaim Meta creative
Asset hygiene
| Asset | Standard |
|---|---|
| Logos | Clear space rules + SVG |
| Product shots | High-res, consistent background |
| Founder photos | Print-ready + web |
| One-pager PDF | Updated quarterly |
How teams use it
- Gift guide and podcast pitches link the media page instead of huge attachments
- Retail buyers get the fact sheet plus wholesale line sheet (separate guide)
- Crisis or greenwashing response uses the same approved facts
Measurement
- Media page visits and asset downloads
- Inbound press quality (placements vs spam)
- Time-to-fulfill press requests
Make coverage easy
If journalists cannot grab logos and facts in two clicks, they will cover someone else.
Frequently asked questions
What belongs on an eco DTC media page?
Boilerplate, bios, logos, product images, fact sheet, and a monitored press contact.
Should impact claims live in the press kit?
Only substantiated ones with methodology links.
PDF or web page?
Web page first; optional one-pager PDF for email.
How often to update?
At least quarterly, and whenever certifications or hero SKUs change.
Can influencers use the press kit?
Yes for assets; still brief claim limits separately.