Can we say this without getting burned?

Pick claim type, channel, evidence strength, and optional market. Get a directional risk band, plain-language why, and next steps. Not legal advice.

Vague language usually scores higher risk than a scoped certified fact
Ads and packaging often face more scrutiny than a detailed site section
Proof should match the exact claim, not a nearby brand story
EU-heavy and global delivery often raise the practical bar
Not legal advice. This tool helps marketing teams spot directional claim risk. It does not replace counsel, regulator guidance, or platform policy review.

What this helps you decide

Use this before you publish eco language. It flags when claim shape, channel, proof, or market make burn risk more likely.

  • Lower / watch / high risk bands (directional)
  • Plain-language why the score landed there
  • Next steps: tighten, prove, or avoid channel
  • Shareable link for team review

Claim risk feeling higher than your creative calendar likes?

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Decisions

Green claim questions founders ask

Use these before you treat a risk band as a legal green light.

Is this legal advice?

No. This calculator is a directional marketing planning aid. It does not replace counsel, regulator guidance, or platform policy review.

Why do vague eco claims score higher?

Broad words like eco-friendly or sustainable are hard to prove and easy to challenge. Specific certified attributes are usually clearer when evidence matches the claim.

Why does channel matter?

Ads and packaging often face stricter scrutiny than a quiet site footnote. The same wording can be higher risk on Meta or on-pack than in a detailed PDP section with proof nearby.

What evidence lowers risk?

Third-party certification that matches the exact claim usually helps more than internal notes alone. No evidence on file raises risk sharply.

Why is EU-heavy market higher risk?

EU consumer rules treat green claims more strictly in many cases. If you serve EU buyers, the stricter bar often sets your practical standard.

What should I do after a high score?

Tighten the claim, add matching proof, or avoid the channel until wording and evidence align. Re-run the score before you scale creative.