fisagency
World Vegan Day marketing checklist
Print this page or use Save as PDF. Each block matches a play on World Vegan Day marketing. Fill it once, then rerun before the Halloween weekend send.
WVD job (one outcome) Play 1
- One outcome only (list signups, catering inquiries, or creator content with usage rights):
- Everything else paused until after the weekend send: Yes / No
Proof page live Play 2
- Proof URL (kitchen policy, spec sheet, or certification vs policy page):
- Live before first post or email: Yes / No
- EmpCo copy check on that page: Pass / Fix
Creator brief Play 3
- Brief sent by 16 Oct:
- Product in creator hands before the weekend:
- Disclosure and usage rights in the brief: Yes / No
- Sale code in the brief: No (confirm)
One B2B order Play 4
- Office catering or corporate gift box SKU:
- Public price on the quote or PDP:
- Target send date (WVD week):
Halloween weekend send Play 5
- Named seasonal item (dish, treat SKU, or rewear look) with public price:
- Ingredient and claim check done (gelatin, carmine, shellac, sugar scope):
- One send scheduled for Sat 31 Oct and Sun 1 Nov:
- "Vegan" scoped to what it covers in the copy:
BFCM handoff Play 6
- What WVD subscribers see next (no deeper code three weeks later if WVD was full price):
- Black Friday posture named in one sentence:
Your niche angle Your niche
- Niche block used (#dining, #product, #fashion, #hospitality, #wellness, #startups):
- One angle applied this week: