What one link belongs on the thank-you page in a quiet growth week?
Quick answer
One link besides order status. Point it at the product they just bought, if you can still ship it, or at the single in-stock hero for the week. Public price. No code, no second tile, no survey on the same screen. Do not invent a repeat-order percentage. The friend sentence, if you use it, is that one link: referral ask. The hero choice is one-SKU week.
Vs other Intelligence guides
| Guide | Job |
|---|---|
| Referral ask | The sentence and the product link. On this page that sentence is the one link, or it waits. |
| One-SKU week | Which product leads the site. The thank-you link uses that SKU only when their purchase is out of stock. |
| Post-purchase survey | Questions after the order. Not a second button on this screen this week. |
| Checkout upsell | The module before payment. The thank-you page does not repeat it with a code. |
| Review request | A later email. Not the thank-you button. |
| Left-cart email | People who did not pay. This page is people who did. |
| Packaging insert | The card in the box. It can repeat the same one link. It does not add a coupon. |
| This guide | What one link belongs on the thank-you page in a quiet growth week |
Composite operator guidance. Not legal advice on checkout. Do not treat a worksheet page count as a typical repeat rate. Platforms do not publish a bonus for a quieter thank-you screen.
Three choices. Ship one.
| Choice | What it is | This week |
|---|---|---|
| Their product | The SKU they just bought, still in stock | Link to that page at the public price. Default. |
| Week hero | The single in-stock SKU leading the site | Use only if their product cannot ship again. |
| No extra link | Order status only | Use when both products are out of stock. |
Staff line: "One link, or none." A code is not a link. A survey is not the link.
Proof ladder (thank-you)
| What is true this week | You may do | You freeze |
|---|---|---|
| Their SKU is in stock. | One link to that product. Public price. | A percent, a survey, and a friend reward on the same screen. |
| Their SKU is out. The week hero is in stock. | One link to the hero. One-SKU week. | A grid of alternatives. |
| Nothing extra is in stock | Order status only. | "Complete the set" with a code. |
| You want a survey | Send it later. Survey. | A second button today. |
Thank-you kit
- Open the live thank-you template and list every link that is not order status.
- Keep one. Their in-stock product, or the week hero, or none.
- Remove codes, survey buttons, and extra product tiles for this week.
- Match the price on the linked page to the public price. No coupon in the URL.
- If the friend sentence stays, it is that one link. Referral ask.
- A person places a test order and counts the extra links. The count is 0 or 1.
| Leave off the screen | Why |
|---|---|
| A thank-you code | They already paid. A code trains the next visit to wait. |
| A stack of three products | That is a second storefront. The week has one hero. |
| A green claim the product page lacks | Claims calculator. |
| The left-cart offer | That email is for people who did not pay. Left-cart email. |
Allow vs banned
| Surface | Allow | Kill |
|---|---|---|
| Thank-you page | Order status plus one public-price link, or status only | A code. A survey. A second tile. |
| Receipt email | The same one link | A different offer than the page. |
| Insert | The same link | A coupon the page removed. |
| Board story | Pages with one link, pages with a stack | Invented repeat-order percentage. |
EmpCo from 27 September 2026 still applies to a green line on the thank-you screen that also ships in the EU. Do not publish a repeat lift for a quieter page.
10-check thank-you log (run this week)
Place a test order. Count extra links. Log Y/N.
| # | Check | Pass |
|---|---|---|
| 1 | Is order status still visible? | Yes. |
| 2 | Is there at most one other link? | Yes. |
| 3 | Does that link go to an in-stock product? | Or there is no extra link. |
| 4 | Is the price public, with no code in the URL? | Yes. |
| 5 | Survey absent from this screen? | Survey. |
| 6 | Checkout upsell not repeated here with a code? | Checkout upsell. |
| 7 | Friend sentence, if present, is the one link and has no code? | Referral ask. |
| 8 | Receipt matches the page? | Same URL. |
| 9 | Insert free of a new coupon? | Insert. |
| 10 | Did a vendor promise a repeat rate from more buttons? | Ignore. No invented %. |
Fix the template that week. They stacked three offers: cut to one. They linked a sold-out SKU: remove it. Do not invent a repeat-order percentage.
Thank-you freeze (labeled example)
Replace every cell from a test order. Do not copy the example as a repeat benchmark.
| Field | Worked example | Your cell |
|---|---|---|
| Chosen link | 1 product link example, or NONE | [link] |
| Thank-you screens checked | 8 test orders example | [screens] |
| Screens with more than one extra link | 3 leftover stacks example. Cut to one. | [stacks] |
| Screens with a code | 2 leftover codes example. Remove them. | [codes] |
Those cells are worksheet labels, not a traffic quota. If [link] is NONE, the page shows order status only.
Go / no-go
| Call | When |
|---|---|
| No-go on extra offers | A code, two or more extra links, a survey on this screen, a sold-out target |
| Go on one link | In-stock product, public price, receipt matches |
| Go on status only | No in-stock target |
| Partial go | Delete the extra buttons today. Keep one. |
Score leftover stacks and leftover codes. A repeat rate is not a KPI for the button count.
One link after the payment.
Show the order. Add one in-stock product at the public price, or add nothing. Leave the code off the thank-you page.
Template fields and 7-day run
| Field | Fill with | Do not invent |
|---|---|---|
[link] | Their SKU, the week hero, or NONE | A coupon URL |
[price] | Public price | A thank-you percent |
[signer] | Person who places the test order | A popup app that adds tiles overnight |
[markets] | US / EU / UK / both | A green claim the page lacks |
Brief: "Link: [link]. Price: [price]. Signer: [signer]. Markets: [markets]. If the link is NONE, show order status only. No second offer. No repeat %."
- Day 1: Test-order the current page. Fill [stacks] and [codes].
- Day 2: Choose their product, the hero, or NONE.
- Day 3: Strip every other extra link and every code.
- Day 4: Match the receipt to the page.
- Day 5: Confirm the survey is not on this screen.
- Day 6: Confirm the insert repeats the same link or stays silent.
- Day 7: Place another test order. Run the 10-check log.
Frequently asked questions
What one link belongs on the thank-you page in a quiet growth week?
One link besides order status. Point it at the product they just bought, if it is still in stock, or at the single in-stock hero for the week. Public price. No second offer, no code, no survey stacked on top. Do not invent a repeat-order percentage.
May the friend sentence be that link?
Yes. It is one link to the product, with no code. It does not sit beside a survey and an upsell.
What if their product is sold out?
Use the week's in-stock hero, or show order status only.
Where does the survey go?
A later message. Not this screen during the quiet week.
What do we measure if not a repeat %?
Whether the page has one extra link or none, leftover stacks, and leftover codes.