Can shop staff say a product is vegan if the shelf tag is silent?

Vs other Intelligence guides

Guide	Job
Product vegan inbox	Email and DM after they leave. This page is the sentence while they hold the item.
Support claims macros	Sustainable, recycled, and carbon lines. This page is the vegan scope question.
Materials proof	The page the tag quotes. A silent tag waits until that page names the SKU.
Vegan leather claims	What the material name may say on a fashion pack. The floor uses that same name.
Green claim words	Words to retire on the site. The floor does not revive them.
Vegan positioning	Who the brand is for. This page is one answer at the shelf.
This guide	What shop staff say when the customer asks if the item in their hand is vegan

Composite operator guidance. Not legal advice on labeling. Do not treat a worksheet count as a typical conversion rate.

Three lines. Only the tagged one ships.

Line	When it is true	On the floor
Yes, as listed	The tag or shelf card for this SKU matches a live list, and the list supports vegan	"Yes, for this item. The list is here." Show the tag or the page on a phone.
Not fully	The list names honey, beeswax, lanolin, carmine, shellac, silk, wool, leather, down, or a non-vegan glue	Name the material. Point to a sister SKU on the shelf at the public price, if one is in stock.
Pause	The tag is silent, or it disagrees with the page	"I will not guess. We will update the tag before anyone says yes."

Staff line: "The tag in your hand is the answer." If the tag is blank, the answer waits.

Proof ladder (floor)

What is true this shift	Staff may say	Staff freeze
Tag, shelf card, and page name the same SKU and the same materials	Yes or not fully, in those words	A yes for a different colorway
The mark on the pack is cruelty-free only	"This mark is about animal testing, not ingredients."	"Cruelty-free means vegan"
The pack names a vegan certifier	The certifier name printed on the tag	A certifier the tag does not print
The ask is about carbon or recycled content	Use support macros	Answering a green claim with "yes, it is vegan"

Floor kit

1. Walk ten tags before the doors open. Each one is yes, not fully, or silent.
2. Match colorway and size to the page. A silent colorway stays silent even if another color is listed.
3. Write three spoken lines on a staff card. Pause is a complete answer.
4. Put the ingredient URL on the card so staff can open the same list the tag cites.
5. Pull or relabel a silent hero before anyone is tempted to say yes.
6. Save the inbox macros for after they leave. Do not invent a shorter yes for the floor.

Leave out	Why
"It is natural, so it is vegan"	Natural is not a vegan test.
"The whole brand is vegan"	One wool trim changes the item in their hand.
A discount for asking	The question is about materials, not price.
A cruelty-free logo as proof of vegan	The marks answer different questions.

Allow vs banned

Surface	Allow	Kill
Floor	Yes, not fully, or pause, for the SKU in hand	Unsourced yes, brand-wide yes
Shelf tag	The same words as the page	A quieter tag than the inbox
Inbox	Its own guide	A floor yes the tag does not support
Board story	Silent tags fixed or pulled	Invented vegan-buyer percentage

EmpCo from 27 September 2026 still applies to a green line that also ships in the EU. Do not publish a conversion lift for faster floor answers.

10-check floor log (run this shift)

Read tags on the fixture, not a brand story. Log Y/N.

#	Check	Pass
1	Staff name the item in the customer's hand?	Yes.
2	Tag matches the live list for that colorway?	Yes.
3	Silent tags get a pause, not a yes?	Yes.
4	Honey, beeswax, lanolin, carmine, wool, or leather named if listed?	Yes.
5	Cruelty-free left as cruelty-free?	Not upgraded to vegan.
6	Certifier named only if the tag prints it?	Yes.
7	No discount in the answer?	Yes.
8	Sister SKU actually on the shelf if offered?	Public price.
9	Green claims kept on the macro guide?	Macros.
10	Did a trainer promise a higher close rate from saying yes?	Ignore. No invented %.

Fix the tag that shift. An unsourced yes was said: correct it with the customer if they are still there, and update the tag.

Floor freeze (labeled example)

Replace every cell from the fixture. Do not copy the example as a conversion benchmark.

Field	Worked example	Your cell
Tags checked	8 tags example	[tags]
Silent tags	2 silent tags example. Pause until the list is on the tag.	[silent]
Cruelty-free marks treated as vegan	1 leftover upgrade example. Correct the line.	[upgrades]
Colorways that disagree with the page	1 mismatch example. Hold yes until they match.	[mismatch]

Those cells are worksheet labels. If [silent] is the hero SKU, staff pause on that hero.

Go / no-go

Call	When
No-go	Silent hero, cruelty-free called vegan, tag and page disagree
Go on the script	Every tag in reach is yes, not fully, or pause, and the words match the page
Partial go	Answer not-fully today where the list is clear. Hold yes on silent tags.

Score silent tags that drew a yes, and cruelty-free upgrades. A vegan-buyer rate is not a KPI for the floor.

Template fields and 7-day run

Field	Fill with	Do not invent
[sku]	Item in the customer's hand, including colorway	A yes copied from another color
[tag]	Shelf tag or pack line	A homepage with no list
[signer]	Person on the floor this shift	A card nobody rehearsed
[markets]	US / EU / UK / both	A climate line in the vegan answer

Brief: "SKU: [sku]. Tag: [tag]. Signer: [signer]. Markets: [markets]. If the tag is silent, pause. Cruelty-free is not vegan. No code. No buyer %."

1. Day 1: List the fixtures people ask about. Count [tags].
2. Day 2: Mark each tag yes, not fully, or silent. Count [silent] and [mismatch].
3. Day 3: Write the three spoken lines. Strip brand-wide yes and codes.
4. Day 4: Update silent tags, or pull those units from the yes story.
5. Day 5: Rehearse a cruelty-free pack. Confirm staff do not call it vegan.
6. Day 6: Listen to one real question. Log [upgrades].
7. Day 7: Run the 10-check log. Inbox still uses its own guide.

Frequently asked questions

Can shop staff say a product is vegan if the shelf tag is silent?

No. A silent tag is a pause. Staff say vegan only when the tag in the customer's hand matches a live ingredient or material list. A cruelty-free mark is not a vegan mark.

Is this the inbox guide?

No. That guide is the email or DM. This guide is the spoken answer on the floor, and the words still have to match the tag.

Does cruelty-free mean vegan?

No. Cruelty-free marks speak to animal testing. Staff name a vegan certifier only when that name is printed on the tag.

What if another colorway is vegan?

Say so for that colorway. Do not transfer the yes to a silent color in the customer's hand.

What do we measure if not a buyer percentage?

Silent tags that drew a yes, and cruelty-free marks that staff upgraded to vegan.