How do you write a Google Business Profile offer post that gets visits?
Quick answer
Publish one Offer post with a title that names the dish or product, start and end dates that match the kitchen or stock reality, and the real price guests pay. Add a photo of that exact item, link to the booking or PDP URL, and optional terms. Google Business Profile Help requires title, dates, and time for offers and includes a View Offer button. Skip fake countdowns, “almost sold out” lines, and prices that differ from the site. Pair with GBP offer prompt and your GBP refresh checklist.
Vs other GBP guides
| Guide | Job |
|---|---|
| September GBP refresh | Seasonal hours and photos |
| AI food photos on GBP | Photo rules, not offer copy |
| Vegan Google listing | Year-round categories and attributes |
| This guide | One offer post that drives visits with real price and dates |
Offer post checklist (Google-aligned)
| Field | What to enter | Skip |
|---|---|---|
| Post type | Offer | Update with hidden pricing |
| Title | [Dish name] lunch set or [SKU] refill week | Best vegan deal in [city] |
| Dates | Real service window | Fake “ends tonight” without an end date |
| Price | Menu or PDP price, inclusive notes if needed | From $X with a higher checkout price |
| Link | Book, order, or product URL | Link shorteners you do not control |
| Photo | The plated dish or product shot you sell | Stock food that is not on the card |
| Terms | Dine-in only, one per guest, exclusions | Green superlatives without proof |
Source: Create and manage posts on your Business Profile.
Worked example (replace every cell)
| Field | Example pattern |
|---|---|
| Title | Smoked carrot tart lunch set |
| Dates | Tue to Thu, [start date] to [end date] |
| Price | [currency][amount] plus service if applicable |
| Description | Includes soup and coffee. Book via [URL]. |
| Terms | Not valid with other offers. While seats last each day. |
Example cells are wording patterns, not revenue benchmarks.
What to measure
- Direction requests and website clicks from the post period in Business Profile insights.
- Bookings or orders on the linked URL with UTM tags you own.
- Rejected or not approved post status. Fix copy before reposting.
Frequently asked questions
How do you write a Google Business Profile offer post that gets visits?
Use the Offer type with a specific title, real start and end dates, the price guests pay, a photo of that item, and a link to book or buy. Avoid fake urgency and prices that do not match your site.
Offer vs Update post?
Offers require dates and carry a View Offer button. Updates are for news without a priced deal.
Can we run a recurring weekly offer?
Google allows recurring schedules in posts. Still name the SKU and price each cycle.
Why was our post not approved?
Check the policy hint in Business Profile. Common issues: misleading pricing, prohibited phone numbers, or off-topic links.
Should eco claims go in the offer?
Only scoped facts you already publish elsewhere. See the green claim words guide.
Need this applied to your brand?
Book a call with fisagency, or continue in Calculators, Prompts, and Skills.