FTC Green Guides (US)
Federal Trade Commission guidance on environmental marketing claims, including vague green words like "natural" and unsupported cruelty-free or eco lines. Sections cited on flags: §260.2, §260.4.
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Paste a vegan claim. Get a grade.
Instant Pass, Caution, or Fail with why and named sources on this page. Works on packaging lines, ads, and site copy.
Your grade will land here
Pass, Caution, or Fail with why, named sources, and a suggested rewrite.
Pass
Caution
Fail
Overall grade
Grading…Reading each claim against FTC Green Guides and ASA CAP sources…
Sources on this page
Every flag above cites one of these. This is a first-pass helper for marketing copy, not legal advice.
ASA CAP Code (UK)
Advertising Standards Authority Committee of Advertising Practice rules on misleading claims and omissions. Used when a claim skips a named program or proof.
Named cruelty-free programs
Examples we point to when a claim can be made safer: Leaping Bunny, PETA Beauty Without Bunnies. Only cite a program you actually hold.
Your own formula + certs
A vegan product claim still needs your ingredient list and any vegan mark you display. We do not store pastes.
Need a full label pass?
This checker is free and instant. If you want packaging, ads, and site copy reviewed together, we do that as a service.
See if we’re a fit
No hard sell. One short form.
Common questions
Is this legal advice?
No. It is a first-pass helper that points at public guidance. For regulated claims, talk to counsel in your market.
Do you store what I paste?
No. Grades run in the browser for this visit. Nothing is saved to an account.
What does Pass / Caution / Fail mean?
Pass: wording is usually fine if your facts match. Caution: rewrite or name a program. Fail: high risk of a misleading claim as written.
Can I check cruelty-free and eco lines too?
Yes. Paste the line as shoppers see it. Flags cite FTC Green Guides and ASA CAP when those apply.