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New Year's Eve marketing checklist New Year's Eve marketing checklist for
Print it or download the PDF. Each block matches a play on New Year's Eve marketing. Fill it once, then rerun before December sends go out.
Each block matches a play on New Year's Eve marketing. Fill it once, then rerun before December sends go out.
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Dated NYE SKU Play 1
- Our NYE date on the page (31 December 2026):
- Our public price and currency on the page:
- Our named inclusions on the page:
- Our source of truth for capacity or seats remaining:
Tickets before gift cards Play 2
- Our NYE ticket or booking URL:
- Our gift card URL (separate from NYE):
- Our December email order (ticket first, stored value second):
Last-seats page Play 3
- Our last-seats or availability page URL:
- Our waitlist path when we sell out:
- Countdown timer removed from NYE copy: Pass / Fix
Alcohol-free option Play 4
- Our plain name on the menu or package (no health claims):
- We list it alongside our other drink or package options:
- Our staff brief on what is included:
1 January handoff Play 5
- Our one January reset offer for the guest list:
- Our send or on-site moment before midnight on 31 December:
- Our offer terms in one line:
Our industry angle Our angle
- Our NYE tickets and our gift cards live on two separate URLs.
- We ticked one angle from our hub industry block this week.
fisagency.com/intelligence/new-years-eve-marketing/