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January reset marketing checklist January reset marketing checklist for
Print it or download the PDF. Each block matches a play on January reset marketing. Fill it once, then rerun before January sends go out.
Each block matches a play on January reset marketing. Fill it once, then rerun before January sends go out.
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One January job Play 1
- Our one January job (Veganuary acquisition, wellness program start, or gift-card redemption):
- Our public proof URL for that job:
- Our terms in one line (dates, eligibility, public price):
- We picked only one job for January: Yes / Still debating
Veganuary for first-timers Play 2
- Our beginner starter offer at public price:
- Our menu, recipe, or ingredient proof URL:
- We checked brand-use terms before using the Veganuary name or logo in ads: Pass / Fix
- Our offer avoids invented Veganuary stats or partnership claims: Pass / Fix
Gift-card redemption Play 3
- Our redemption prompt (email, SMS, or on-site):
- Our expiry and balance terms stated plainly (rules vary by market):
- Our booking or checkout path after redemption:
- We steer redemption to the dates we want: Pass / Fix
Wellness without outcome claims Play 4
- Our January program name and start dates on the page:
- We describe the program schedule and inclusions, not results:
- Banned lines removed (detox, weight loss, cleanse): Pass / Fix
- Support macros match the public page: Pass / Fix
Win back December buyers Play 5
- Our December one-time buyer segment (gift buyers, recipients, or both):
- Our reorder path at public price with no code:
- Our send date or trigger for the win-back:
- We skipped a sitewide January percent off: Pass / Fix
Quiet-month rhythm Play 6
- Our one January format (email, post, or onsite moment):
- Our one Monday number we report:
- Our link back to End-of-year marketing for the wider Q1 plan:
- Next Monday check scheduled: Yes / Not yet
Our industry angle Our angle
- We run a Veganuary starter menu at public price.
- We ticked one angle from our hub industry block this week.
fisagency.com/intelligence/january-reset-marketing/