Pick your industry
fisagency
Giving Tuesday marketing checklist Giving Tuesday marketing checklist for
Print it or download the PDF. Each block matches a play on Giving Tuesday marketing. Fill it once, then rerun before 1 December sends go out.
Each block matches a play on Giving Tuesday marketing. Fill it once, then rerun before 1 December sends go out.
Back to plays
Jump to plays on the hub
This app’s browser can’t print. Download the PDF, or open this page in Safari or Chrome.
Link copied
Recipient, mechanism, report date Play 1
- Our recipient (named organisation or fund):
- Our mechanism (per order, flat gift, opt-in, etc.):
- Our report date (when we will publish the total):
- Skip public give if any field is blank: Yes / Public give ready
Donation terms Play 2
- Our one-line donation terms (amount, cap, dates, eligible orders):
- No vague percent of profits: Pass / Fix
- Our terms are on crawlable HTML:
Contribution not claim Play 3
- Offset or climate positive language removed: Pass / Fix
- Our checkout copy says contribution and what the money does:
- We updated our substantiation folder:
One ask, one channel Play 4
- Our 1 December send channel (email, site banner, etc.):
- Cyber Monday reminder suppressed for this ask: Yes / No
- We picked Travel Tuesday or Giving Tuesday (one only):
Publish the receipt Play 5
- Our follow-up post date:
- Our total given and recipient confirmation on file:
- Our public receipt post URL:
Our industry angle Our angle
- We run pay-it-forward meals with a named partner and publish the count after.
- We ticked one angle from our hub industry block this week.
fisagency.com/intelligence/giving-tuesday-marketing/