fisagency
End-of-year marketing checklist
Print this page or use Save as PDF. Each block matches a play on End-of-year marketing. Fill it once, rerun every Monday through December.
Q4 sentence and Monday log Play 1
- By Dec 31, we will have: ________________________________
- Kill list (names only):
- Weekly slots blocked (days/times):
- Last Monday: did last week move the sentence? Yes / No
Kill list project pause Play 2
- Project paused until Q1:
- One-line stop message sent:
- Weekly slot reclaimed for:
Stuck pipeline count Play 3
- Active deals:
- Stuck (no touch in 14 days):
- Dated next steps written for:
- Closed as lost this week:
One content format Play 4
- Format we ship Oct through Dec:
- Cadence (day + frequency):
- Proof theme we repeat:
- Stop list (three formats we will not start):
Offer sentence Play 5
- For [who], we [outcome] in [timeframe] without [fear]:
- Pasted on deck, proposal, outbound, and live page: Yes / No
Meeting cut Play 6
- Recurring meeting removed or halved:
- Async update template (where + when):
- Hours returned to selling or proof:
Monday number Play 7
- Primary metric:
- Guardrail 1 (quality):
- Guardrail 2 (cost or time):
- This week row: primary ___ | G1 ___ | G2 ___ | helped sentence? Yes / No