fisagency
Christmas marketing checklist
Print this page or use Save as PDF. Each block matches a play on Christmas marketing. Fill it once, then rerun before December sends go out.
December calendar Play 1
- Last order date for consumer gifts (from your carrier stated cutoff):
- Last booking or party date on the public page:
- Closure or reduced hours through 25 Dec:
- Calendar URL live on site and GBP:
Festive HTML page Play 2
- Event or FAQ page URL (HTML, not PDF only):
- Public prices and dates on the page:
- Indexed and linked from nav or footer:
One gift at full price Play 3
- Gift SKU (card, box, stay voucher, or trip voucher):
- Terms in one line (dates, caps, eligible use):
- Public price on PDP and in email:
Press and gift guides Play 4
- Press kit URL with usable assets:
- Late list or local press targets (names only):
- Follow-up rule (no desperate pings):
Corporate and group track Play 5
- Party hire or group booking SKU separate from consumer gift:
- B2B gifting contact or portal:
- Consumer offer not mixed in corporate email:
Claim-safe festive copy Play 6
- Title tags and collection names checked under EmpCo: Pass / Fix
- Sustainable gifts language scoped or removed:
- Banners match substantiation folder:
Second-order plan Play 7
- Gift-recipient insert SKU and QR at public price:
- Gift-buyer self-reorder link in order email:
- Insert in fulfillment brief before rush week:
Your niche angle Your niche
- Niche block used (#dining, #travel, #hospitality, #product, #fashion, #startups, #wellness):
- One angle applied this week: