fisagency
Black Friday and Cyber Monday marketing checklist
Print this page or use Save as PDF. Each block matches a play on Black Friday and Cyber Monday marketing. Fill it once, then rerun before Cyber Week sends go out.
BFCM posture (one sentence) Play 1
- Posture (skip, value kit, seconds, give-back, or full price with a stated reason):
- Shared with finance and support before 30 Oct: Yes / No
- WVD full-price buyers fenced from a deeper code: Yes / No
Thanksgiving (US) Play 2
- US audience only, or skip to Play 3: Yes / Skip
- One dated SKU live with public price and cutoff:
- Order-by date on PDP and cart:
- Thank-you note scheduled before Cyber Week (no code): Yes / No
Inventory fence Play 3
- SKUs available to Cyber Week:
- Wholesale and marketplace stock excluded from the promise:
- Capsule or seconds lot named if posture uses them:
Reference prices Play 4
- No inflated was prices on the storefront: Pass / Fix
- EU prior-lowest-price check done if you sell into the EU: Yes / N/A
- Public price on every SKU in the Cyber Week email:
Non-discount offer Play 5
- Offer type (bundle sum, named value add, or gift card with plain terms):
- Terms and dates written in one line:
- Dining gift card bonus stated with dates (if used):
House list calendar Play 6
- Fri 27 Nov through Mon 30 Nov send plan (one line per day):
- Suppression rules for proof-week and Thanksgiving buyers:
- CPM guardrail and pause rule for paid prospecting:
Claim check Play 7
- Banners and subject lines checked for Green Friday or offset language: Pass / Fix
- Proof on file or line removed under EmpCo:
- Support macros match the live offer:
Tuesday after Cyber Monday Play 8
- Thank-you page link in the Monday send: Yes / No
- Giving Tuesday (1 Dec) or Travel Tuesday decision:
- Christmas hub handoff owner named:
Your niche angle Your niche
- Niche block used (#dining, #travel, #hospitality, #product, #fashion, #startups, #wellness):
- One angle applied this week: