Which social channel is earning its keep?

Enter platform spend, revenue, and conversions to see ROI and cost per conversion with platform context.

Select the platform you want to calculate ROI for
Enter your total spending on social media marketing
Enter the revenue attributed to your social media campaigns
Enter the number of conversions from your social media efforts

About this calculator

Platform-level ROI for teams who refuse to fund social on vibes alone.

  • Platform-specific ROI
  • Cost per conversion
  • Revenue per conversion
  • Shareable result link

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Common questions

Social ROI decisions, answered

Clear answers for teams allocating social budget.

What is social media ROI?

Revenue attributed to social minus social cost, divided by cost. Include ads, creative, tools, and people-time so the percentage reflects real investment.

What costs belong in the calculation?

Ad spend, content production, tools, agency or staff time, and influencer fees. Leaving labor out makes ROI look better than it is.

What is a good social ROI?

It varies by platform and margin. Use your CAC and payback as the bar. A “good” percentage that ignores contribution margin is not useful.

How do I improve weak social ROI?

Tighten audience and creative, improve landing conversion, and cut platforms that never convert. Retargeting and proof-led creative usually beat broad awareness alone.

How often should I measure?

Weekly for spend and creative health, monthly for ROI decisions. Social is noisy day to day; reallocate on trends, not single posts.