Enter spend, clicks, impressions, and conversions to see CPC, CTR, and conversion quality before you scale.
PPC Performance Analysis
CPC$0
CTR0%
Conv. Rate0%
Estimated Quality Score
Based on CTR and conversion performance
LowMediumHigh
Performance Insights
About this calculator
Built for values-led teams who need paid search math they can defend, not vanity dashboards.
CPC, CTR, and conversion rate
Quality score estimate from performance
Clear next-step guidance
Shareable result link
Common questions
PPC decisions, answered
Short answers for teams deciding whether paid search deserves more budget.
What does a healthy CTR look like?
It depends on industry and intent, but search ads often land around 2-5% overall. Treat benchmarks as context, not targets. If CTR is weak, fix relevance and creative before raising bids.
How do I lower CPC without killing volume?
Improve Quality Score signals: tighter keyword-to-ad match, faster landing pages, and stronger CTR. Then use bid strategies tied to CPA or ROAS so you pay for outcomes, not clicks.
Which PPC metrics matter most?
Start with CPC, CTR, conversion rate, CPA, and ROAS. Volume without conversion quality is expensive noise. Track search terms and negatives weekly so waste does not compound.
When should I scale a PPC campaign?
Scale when conversion rate and CPA are stable across enough volume, not after one good day. Confirm landing-page quality and attribution before increasing budget.
How often should I review PPC performance?
Check daily for spend anomalies, weekly for creative and search-term waste, and monthly for structural changes. Values-led brands win by defending efficiency, not by constant tinkering.
Need Help Optimizing Your PPC Campaigns?
Contact fisagency for help with improving your pay-per-click performance