Is this channel converting well enough?
Enter visitors, conversions, and optional value. Get your rate, benchmark context, and a clear next step so you can decide what to fix or scale.
Traffic up, conversions flat?
fisagency helps values-led brands find where conversion leaks and what to test before scaling spend.
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Conversion questions founders ask
Use these before you cut a channel or redesign a page.
What counts as a conversion?
Define one primary action for the window you are measuring: purchase, signup, booking, or qualified lead. Mixing soft and hard goals in one rate hides where the real leak is.
When is a conversion rate too low?
When it sits below your channel benchmark and CAC or ROI cannot recover. Site-wide ecommerce often lands near 2 to 3%, while email can run much higher. Benchmarks are directional, not a guarantee.
Rate looks fine. What should I check next?
Map stage drop-offs in the funnel, then validate with an A/B test before you raise budget. Strong conversion with weak retention or long payback can still be a bad scale decision.
Why do rates differ by channel?
Intent differs. Search and email usually convert higher than cold social. Compare each channel to its own benchmark, not to a single site-wide average.
Should I fix conversion before I scale spend?
Usually yes when the rate is weak relative to channel norms and CAC. Scaling a leaky page multiplies waste. Fix the offer, page, and traffic quality first.