Where should paid budget go next?

Compare channel spend, conversions, and revenue to reallocate toward what actually returns.

Your channels

Channel performance data

Enter spend, conversions, and revenue for each channel you want to optimize.

About this calculator

A channel panel for values-led teams who need to move budget with evidence, not habit.

  • Channel ROAS and CPA
  • Optimized budget allocation
  • Clear increase / decrease signals
  • Shareable result link

Need a cleaner channel mix?

fisagency helps values-led brands rebalance paid spend without greenwashing the story.

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Common questions

Ad spend decisions, answered

Practical guidance for reallocating budget across channels.

What is ad spend optimization?

It is reallocating budget toward channels that return more for the same dollar. You compare ROAS, CPA, and conversion quality, then shift spend with intent instead of equal splits.

How should I distribute budget across channels?

Weight proven performers first, keep a test slice for learning, and protect brand channels that feed the funnel even if last-click ROAS looks softer. Use your own data over generic averages.

Which metrics matter per channel?

Track spend, conversions, revenue, CPA, and ROAS at minimum. Add assisted conversions when attribution is messy. Compare like periods so seasonality does not fool you.

How often should I rebalance?

Review weekly for large shifts, monthly for structural reallocation. Avoid yanking budget after one soft day. Look for stable patterns before you move meaningful spend.

What mistakes waste the most budget?

Spreading thin across too many channels, scaling losers to “give them a chance,” and ignoring creative fatigue. Also common: optimizing to vanity metrics while CPA climbs.