Is paid media earning its keep?

Enter platform, revenue, and ad spend. Get ROAS and a clear next step so you can scale winners or fix weak channels.

Select the platform you're calculating ROAS for
Enter the total revenue generated from your ads
Enter your total advertising spend

What this helps you decide

ROAS shows revenue returned per ad dollar so you can defend, cut, or redesign paid channels with a platform-aware read.

  • ROAS ratio and revenue per dollar
  • Net return after ad spend
  • Directional platform context
  • Shareable link for team review

Paid spend feel hard to defend?

fisagency helps values-led brands turn ROAS signals into creative, conversion, and budget decisions worth keeping.

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Decisions

ROAS questions founders ask

Use these before you raise bids or kill a channel.

What ROAS is worth scaling?

Enough to cover margin after product cost, returns, and fees. Platform ranges are directional. A 3:1 ROAS can be strong or weak depending on contribution margin.

How is ROAS different from ROI?

ROAS compares ad spend to attributed revenue. ROI can include broader marketing cost and is usually a percentage. Use ROAS for paid channel health; use ROI for the fuller investment question.

ROAS looks strong. What should I check next?

Confirm conversion quality, CAC, and break-even timing. Strong ROAS with weak retention or long payback can still be a bad scale decision.

Should I fix creative or landing pages first?

If click volume is fine but purchases lag, start with landing and offer. If CTR and relevance are soft, start with creative and targeting. Use conversion rate next when traffic is not converting.

How often should I review ROAS?

Weekly for active paid tests; daily when spend is high or creative is rotating fast. Always read ROAS against your sales cycle and attribution window.