Enter industry, sale value, and visitors by stage. See drop-offs, the weakest link, and what a focused fix could be worth before you scale spend.
Funnel math shows which stage leaks the most so you can put conversion work where it pays off before you raise acquisition spend.
fisagency helps values-led brands fix the stage that is costing the most growth.
Talk with fisagencyfisagency helps values-led brands turn funnel diagnosis into a test plan worth defending.
Talk with fisagencyUse these before you redesign a page or raise acquisition spend.
Start with the stage that underperforms its benchmark the most and still sits high enough in the funnel that a lift compounds downstream. The calculator flags that weakest link for you.
It depends on industry and offer. Broad ranges often land near 30 to 60% awareness to interest, 10 to 25% interest to consideration, and 3 to 10% consideration to conversion. Treat benchmarks as directional.
Usually yes when a mid or late stage is clearly weak. Scaling traffic into a leaky stage multiplies CAC waste. Fix the bottleneck, validate with a test, then raise spend.
Monthly is enough for most teams. Re-run after major site, offer, or campaign changes, and weekly when traffic is high and you are actively testing.
Pick one change, estimate impact with the what-if slider, then prove the lift with an A/B test before you rewrite the whole journey.
Share a few details below and we will follow up at hello@fisagency.com.