How should we allocate marketing spend?
Set total budget, duration, and channel mix to see monthly spend, daily pace, and a share-ready plan.
About this calculator
Budget planning for values-led teams who need a channel mix they can explain to founders and finance.
- Total and monthly budget
- Channel allocation mix
- Industry comparison context
- Share-ready plan summary
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fisagency helps values-led brands turn spend into a channel plan with clear priorities.
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Budget decisions, answered
Practical answers for planning marketing spend.
How much should we invest in marketing?
Many established brands land around 5-12% of revenue; growth-stage teams often spend more. Your number should follow margin, CAC payback, and growth goals, not a blog average.
How should we divide the budget?
Fund channels that already convert, keep a learning slice for tests, and protect brand and content that feed the funnel. Rebalance monthly with performance evidence.
Which channels usually return strongest?
Email and content often compound; paid search and social can scale faster when conversion is healthy. Your mix should match where your customers actually decide.
How do we stretch a limited budget?
Cut low-intent spend first, improve conversion on what already works, and concentrate creative on fewer channels. Thin budgets fail when they try to be everywhere.
How fast will we see results?
Paid can move in days; SEO and content compound over months. Set expectations by channel so finance does not judge a long game by a short window.
What budget mistakes should we avoid?
Equal splits with no evidence, scaling losers, ignoring creative quality, and skipping measurement. Also: budgeting for activity instead of outcomes.